Promotion of sports events as well as the promotion of other products and services through sporting events.
The element promoted can be a physical product or a brand name.
Marketing through sporting events is a marketing strategy and promotion
through the sponsorship of sporting events. It involves corporate events and
boxes, licensed merchandise, names and images, advertising through broadcaster,
advertising as ground signage/clothing/equipment, promoting games and using
players/club/league. Every time the audience attends a sporting event it will
see the advertisements again and again, providing a wide range of opportunities
for the different brands.